The Great AFW Logline Competition IS NOW CLOSED. Thank you to everyone who entered. Stay tuned for the October 30 announcement of the winners!

The Great AFW Logline Competition Yay!


COMPETITION OPENS: October 15 2023
COMPETITION DEADLINE: October 25 2023 (midnight ET) or at 100 entries, whichever comes first.
SUBMISSION LIMITS: ONE LOGLINE PER ENTRANT. (Seriously, no lists, pick your best, you’ll be disqualified and kicked to the curb in seconds if you try to double up there.)
WHAT YOU WIN: The top five logline entries win participation in The Logline Lab November 4, 2023 with author & award winning screenwriter Max Adams.




8 + 9 =



1. One entry per participant.

2. You understand that submitting to the AFW competition means you will be added to the newsletter — that’s how we announce the winners, it behooves you to be on that mailing list and you can dodge out any time so buck up.

3. We do not provide or promise notes, review or feedback on competition entries. The end.

4. The deadline for the competition is October 30th, 11:59 PM ET — or when we reach 100 competition entries, whichever comes first.

5. Final judging is up to Max Adams, no ifs ands or buts. Also, getting rude with Max is an automatic disqualification. But you wouldn’t do that. You are a delight. Yay!

6. You understand entry into The Great AFW Logline Competition grants AFW the right to post your name and logine on social media and in the AFW newsletter promoting winners and winning loglines and concepts.



Q: Why is it free?
A: It’s a logline, we’d feel predatory asking for cash to read a logline — if we get snowed under with bad loglines we may change our minds though.

Q: What do I win?
A: The top five logline competition winners get free admision to a two hour Zoom logline lab with Author & Screenwriter Max Adams. 

Q: What if I don’t win?
A: Well that sucks, but you get a $10 discount on 2023 AFW labs so you are not entirely robbed. Yay!

Q: What if I win and can’t make the November logline lab?
A: If you can’t make the November lab, we have a December lab. If you can’t make either, we’ll talk, though what we talk about may be about your priorities.

Q: Do you give feedback on the submitted competition loglines?
A: No, sorry. We can’t provide feedback on every logline submitted to the competition.

Q: When are winners announced?
A: October 30!

Q: How are we notified?
A: Winners are announced on site at and in the AFW Newsletter.

Q: What if I’m not signed up for the AFW Newsletter?
A: You will be if you submit a logline to this competition. You can unsubscribe any time though.

Q: Who’s judging the competion?
A: Author and Award Winning Screenwriter Max Adams and people Max thinks know what they are doing.

Q: Aren’t you just looking for loglines to steal?
A: Um. No. We have great ideas of our own. If we think you have great ideas, we will tell you so though.

Q: Any pointers?
A: Yes. Lead with title and genre. Differentiate between feature and pilot — or short. Make the protagonist the subject. And avoid “mystery.” Nobody with a pile of 50 scripts to read is going to ask for a script to find out what the “dark family secret” is. Spell that out.

Q: Why are you doing this? What’s in it for you?
A: We sleep better at night knowing there are fewer terrible loglines in the world.

Q: What if I don’t win? What’s in it for me?
A: A $10 discount on the November/December logline labs. Yay! And, if you take the logline lab? Logline skills! Yay!

Q: What if I don’t want to enter the competition, what if I just want to take the Logline Lab?
A: Sign up for the lab!

Q: What if I don’t want to enter the competition, what if I just want to take the Logline Lab and ALSO get the entry ten bucks off discount?
A: Sorry you are out of luck. Only people who submit get the discount. Crazy person! Submit! Or, you know, send an enqiry through the submittal portal. That could work too…

Just want to learn more about The Logline Lab?


A Two Hour Lab with Screenwriter Max Adams:


LAB SUBJECT: The Logline
LAB DATES: 11.04.23 || 12.02.23
LAB FEE: $59.00 ||
LAB LOCATION: The is an online Zoom lab


FIRST HOUR: 45 Minute Lecture & Presentation from Max Adams & 15 Minute Break
SECOND HOUR: Analysis & Review of Example Loglines & Attendee’s Pre-Submitted Loglines
*Optional Half Hour Q&A with Max Adams to Follow



You will receive your Zoom dits in email the day prior to your zoom lab date. Please white list email to make sure you receive your confirmation email and lab dits — and please try to register a day in advance. We do not want to be flinging email back and forth an hour before the lab starts and will not be accepting new registrations in the hour immediately preceding the lab and mid-presentation.



Max to include your logline with logline examples we work with in the lab, please pre-submit your logline  to with the subject line “Lab Logline” — you must be registered with the lab to submit & we can’t include all submitted loglines but we will try.


  • The five core building blocks of a logline that must be included to impart concept to industry professionals
  • The two logline concept models: plot driven concepts & situation driven concepts
  • Additional building blocks — and when & why to use them
  • Why metaphor is not your logline’s friend 
  • Why adjectives are not your logline’s friend
  • Language that supports tone & concept
  • Burying the lead — don’t!
  • Bringing genre home
  • Using title for impact
  • Mental real estate & how to use it
  • Location specifics & how to use them
  • Time period specifics & how to use them
  • Big ticket story elements  
  • And more —


  • An understanding of the core elements every industry professional being pitched must get in a logline in order to consider and/or champion a story and concept — and the knowledge needed to put those pieces together for the fast pitch, the long pitch, and the query pitch when reaching out to and pitching industry professionals.
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Ratings and Reviews

Avg. Rating
16 Ratings
What's your experience? We'd love to know!
Kurt Olav Helle
Posted 7 months ago
Structure is the key, and here you got it. MAX MAGICK

Max Adams' logline session was like catching a shooting star in a cosmic comedy show. His wisdom twinkled like constellations, and by the end, I felt like the universe's favorite punchline. If life is a script, Max Adams is the director you want, guiding you with a wink and a galaxy of insight."scfi and horror catchy and great advice from a real pro

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Louis Bernstein
Posted 7 months ago
The most important part of your Pitch!

Your Logline, that one paragraph that presents your script to the movie and TV industries, is often the most important part of your pitch. Without a good Logline, your amazing screenplay or pilot may just be gathering dust. In this course, Max presents the essential elements of an effective logline, and demonstrates how to fine tune your logline to create the most bang for the buck.

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Basil Jaber
Posted 7 months ago
Essential Learning!

Valuable information is provided that will benefit you greatly if you hope to one day catch the attention of agents/managers. Queries all begin with the logline and Max will help dissect yours to guide you in the right direction. (Note: if you’re going into the class with your own logline, the more you know about your story the better Max can help you craft it)

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Kevin Scott Murphy
Posted 7 months ago
Logline sell your scripts!

Loved the deliberate and very focused tenor of the fluff, all business as this is the single most important thing you can learn to do right out of the box that is directly related to the initial selling of your script concept to a producer, director, and an actor.

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Tara Zucker
Posted 8 months ago
Valuable Information!

What a great workshop! I left with a solid understanding of what to include, and how to tailor a logline depending on what kind of story it is. As a bonus, I learned how to think about expanding to a longer pitch, and what elements to include depending on who I would be pitching to. Amazing!

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Marjorie McRae
Posted 2 years ago
Industry insider Lab: NOT to be missed!

Max is an industry professional and a great teacher, her knowledge, experience, and passion for writing is evident. This class is essential to the craft of writing and Max is the one to learn from; she goes over the building blocks of a logline and works one on one with submitted work.

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Chad Mellor
Posted 2 years ago
A Standout Class

Everyone with a dream of breaking into the industry needs to take this lab. Distilling the entirety of a story into a single sentence is very difficult, but Max not only takes the time to thoroughly workshop a logline for your current project in the lab, but she also gives you the tools needed to get there yourself on future project once the lab is over. There's no one better than Max.

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patricia burroughs
Posted 2 years ago
Fabulous Analysis and Presentation

Max's Logline Lab was just what I needed to get a handle on what I've been doing wrong. Like I said above, fabulous!

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Leah Baxter
Posted 2 years ago
100% worth it!

I’m so glad I decided to take this workshop! Max knows the industry and explained how to craft a clear and compelling logline, which is critical to getting read. I highly recommend this workshop!

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Ally May
Posted 2 years ago

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Jade Shine
Posted 2 years ago
This is the logline help you've been looking for!

Different stories need different types of loglines and Max makes it simple to grasp and implement. Her class moves at a great pace and she gives individual attention to help you elevate your loglines to where they need to be to attract the attention of producers, directors, and talent.

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Mary Albanese
Posted 2 years ago
Nobody does it better

I have done logline workshops and sessions with other people, but Max's logline lab is the best, full stop. If you want your loglines clean and clear, insightful and informative, taking her logline lab will be time very well-spent.

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Ana Maria Montoya
Posted 2 years ago

I needed this workshop--as a working, repped screenwriter. Listen, writing a LOGLINE isn't like writing a pilot or screenplay. It utilizes different skills. (You're a SCREENwriter, not a LOGLINEwriter, I'm assuming.) I love how Max breaks down how to write a juicy logline that entices someone to read your script. Make this investment in your career as a gift to yourself and your dreams!

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Jason Wallach
Posted 2 years ago
practical help in formulating effective loglines

I enrolled as the effective formation of powerful and effective loglines was elusive. In the course of the workshop, I had submitted loglines for 3 different screenplays and received significant clarity and adaptation of effective new loglines. Very helpful.

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Maegan Langer
Posted 2 years ago
Loglines aren't scary anymore!

Loglines intimidated me before I took Max's lab. Boiling a hundred or so pages of story down to a single sentence is harder than it looks. Max taught me how to pick out the most important elements and put them together in a way that's clear, concise, and attention-grabbing. This lab gave me the tools to write compelling loglines for any project. Highly recommended!

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Joan Philo
Posted 2 years ago
Mental Real Estate, Wow!

I learned a ton structuring a solid hitting logline from Max. My loglines will never be the same. I walked away with "mental real estate" giddiness and couldn't wait to change another logline I had with an instantly recognizable place/object/personality. Max sizzles!

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What's your experience? We'd love to know!
Author & Award Winning Screenwriter Max Adams

Your Instructor

MAX ADAMS is an author and award winning screenwriter. She has written for Columbia Pictures, Sony Pictures, Tri-Star Pictures, Hollywood Pictures, Touchstone Pictures, Walt Disney Studios, Universal Pictures — and a couple others to remain unnamed because no one around here wants to get black listed.

Max is a former volunteer AFI Alumni reader and WGAw online mentor, has appeared as a speaker at, among other places, AMPAS, USC, and Film Arts Foundation, is an Adjunct Assistant Professor at University of Utah and a former lecturer & instructor at New York Film Academy, is the author of The Screenwriter’s Survival Guide AND The New Screenwriter’s Survival Guide, is the founder of two international online screenwriting workshops and has the dubious distinction of having been dubbed “Red Hot Adams” by Daily Variety for selling three pitches over a holiday weekend — which made her agents cry.

[In a good way.]

She answers now to both “Max” and “Red Hot” in crowds and dog parks.