LAB: THE LOOKBOOK LAB

A Two Hour Lab with Screenwriter Max Adams:

 

LAB SUBJECT: The Lookbook
LAB DATES: 01.22.22 || 02.19.22 || 03.23.22
LAB TIME: 8 PM EST
LAB FEE: $59.00 ||
LAB LOCATION: The is an online Zoom lab

 

Schedule:

FIRST HOUR: 45 Minute Lecture & Presentation from Max Adams & 15 Minute Break
SECOND HOUR: Demonstration of Lookbook Creation Using Canvas Tools & Templates & Found Art
*Optional Half Hour Q&A with Max Adams to Follow

 

AFTER REGISTRATION —

You will receive your Zoom dits in email the day prior to your zoom lab date. Please white list theafw.com email to make sure you receive your confirmation email and lab dits — and please register at least a day before your lab date. We do not want to be flinging email back and forth the day of the lab and will not be accepting new registrations in the hour immediately preceding the lab and mid-presentation.

 

WE WILL BE COVERING:
  • The five core building blocks of a lookbook
  • What information is out there on the internet about lookbooks & why it’s wrong for writers
  • Places to find found art
  • Using tone & genre  as a composition anchor
  • Color schemes & adjustment
  • Canvas tools & templates: how to find them & how to use them
  • Emphasizing story high points & peaks in lookbooks
  • How to display lookbooks online
  • How to use lookbooks in a query or pitch
  • And more —

 

YOU WILL TAKE AWAY:
  • An understanding of the core elements needed to create a compelling lookbook that communicates the look and feel of your script’s story as a film or pilot to industry professionals pitched a concept or script — and the knowledge and know how to use the tools you need to create professional looking lookbooks that wow.
A LOOK AT WHAT WE’LL BE BUILDING:

We will be building a mock cinematic lookbook much along the lines of the mock lookbook in the AFW blog lookbook post:

 

If you’d like to learn how to build that — SIGN UP!

related classes

If you cannot attend the scheduled lookbook labs, do not despair, we plan to offer the lookbook lab again. Send us email to be placed on the lab waiting list. 

Lookbook Lab Enquiries & Waiting List:

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Ratings and Reviews

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What's your experience? We'd love to know!
Michele Koop
Posted 7 months ago
So glad I took this lab!

If you want to learn how to make a cinematic lookbook to promote your script and help it get read by the industry by helping them to see’ the movie, sign up for this lab. Not only does the lab cover the elements of a cinematic lookbook, with valuable tips, including where to find the best images, but Max demonstrates how to create one in real time. Invaluable.

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Maegan Langer
Posted 8 months ago
How to create a polished look book to get your script read

Creating a look book for your script doesn't have to be intimidating - it's fun! Max's lab breaks down the elements of a successful look book: what it needs, where to find it, and how to put it all together in a way that conveys the tone and spirit of your film and will make people want to read your script. It's also a great way to organize images and ideas to inspire you, the screenwriter.

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Diana Hunt
Posted 8 months ago
Learned a ton about presenting story in Max's lookbook lab!

The lab was fantastic! Learned about different platforms and new sources for art and presentations. Attending the lab will certainly help my rewrite, since creating the lookbook requires you to focus on key points/major conflicts/tone and genre. Thank you Max!

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Mike
Posted 8 months ago
A great learning pathway to a valuable tool

This lab brought me from no understanding of look books and how they are put together, to a solid foundation and skill. What should be there. Where to find it. How to get a template that works. How to assemble the look book. The final checklist. I feel confident I can put a look book together -- a very professional one.

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Mary Albanese
Posted 8 months ago
A visual treat to Lookbook creation

I had taken a different lookbook course a few years ago, but my content wasn't standing out. I needed a new approach. Max's visual eye shows you what a great lookbook should look like. Arresting image is EVERYTHING, and it was a real delight to watch Max create one right before our eyes and walk us through the process. Thanks, Max!

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