LAB: THE LOOKBOOK LAB
A Two Hour Lab with Screenwriter Max Adams:
LAB SUBJECT: The Lookbook
LAB DATES: 11.19.22
LAB TIME: 8 PM EST
LAB FEE: $59.00 ||
LAB LOCATION: The is an online Zoom lab
Schedule:
FIRST HOUR: 45 Minute Lecture & Presentation from Max Adams & 15 Minute Break
SECOND HOUR: Demonstration of Lookbook Creation Using Canvas Tools & Templates & Found Art
*Optional Half Hour Q&A with Max Adams to Follow
AFTER REGISTRATION —
You will receive your Zoom dits in email the day prior to your zoom lab date. Please white list theafw.com email to make sure you receive your confirmation email and lab dits — and please register at least a day before your lab date. We do not want to be flinging email back and forth the day of the lab and will not be accepting new registrations in the hour immediately preceding the lab and mid-presentation.
WE WILL BE COVERING:
- The five core building blocks of a lookbook
- What information is out there on the internet about lookbooks & why it’s wrong for writers
- Places to find found art
- Using tone & genre as a composition anchor
- Color schemes & adjustment
- Canvas tools & templates: how to find them & how to use them
- Emphasizing story high points & peaks in lookbooks
- How to display lookbooks online
- How to use lookbooks in a query or pitch
- And more —
YOU WILL TAKE AWAY:
- An understanding of the core elements needed to create a compelling lookbook that communicates the look and feel of your script’s story as a film or pilot to industry professionals pitched a concept or script — and the knowledge and know how to use the tools you need to create professional looking lookbooks that wow.
A LOOK AT WHAT WE’LL BE BUILDING:
We will be building a mock cinematic lookbook much along the lines of the mock lookbook in the AFW blog lookbook post:
If you’d like to learn how to build that — SIGN UP!
related classes
If you cannot attend the scheduled lookbook labs, do not despair, we plan to offer the lookbook lab again. Send us email to be placed on the lab waiting list.
Lookbook Lab Enquiries & Waiting List:
Ratings and Reviews
Maegan Langer
Creating a look book for your script doesn't have to be intimidating - it's fun! Max's lab breaks down the elements of a successful look book: what it needs, where to find it, and how to put it all together in a way that conveys the tone and spirit of your film and will make people want to read your script. It's also a great way to organize images and ideas to inspire you, the screenwriter.
2 people found this helpful.
Diana Hunt
The lab was fantastic! Learned about different platforms and new sources for art and presentations. Attending the lab will certainly help my rewrite, since creating the lookbook requires you to focus on key points/major conflicts/tone and genre. Thank you Max!
2 people found this helpful.
Mike
This lab brought me from no understanding of look books and how they are put together, to a solid foundation and skill. What should be there. Where to find it. How to get a template that works. How to assemble the look book. The final checklist. I feel confident I can put a look book together -- a very professional one.
2 people found this helpful.
Mary Albanese
I had taken a different lookbook course a few years ago, but my content wasn't standing out. I needed a new approach. Max's visual eye shows you what a great lookbook should look like. Arresting image is EVERYTHING, and it was a real delight to watch Max create one right before our eyes and walk us through the process. Thanks, Max!
2 people found this helpful.
Testimonials
CK LOVE
SCREENWRITER
I believe BLOOD IN THE BONE, my feature Femmenoir, would never have been selected by the Santa Barbara International Screenplay Awards if I didn't have the brains and support of the AFW screenwriting support group and wisdom of our fearless leader Max Adams.
Tonia Kempler
Writer/Director
Thank you. You have completely given me confidence and skills I didn’t have before. Couldn’t have done this without taking your classes.
Alvaro Rodriguez
Screenwriter
Max Adams is the kind of smart, engaging teacher that made me want to be a better writer — and she helped me do it.
Kerry Valderamma
Writer/Director
Max Adams is one of the most knowledgeable and talented people in screenwriting that I know, all writers need to hear what Max Adams has to say.
Debi Yazbeck
Writer/Director
You laid the foundation, Max. Best teacher ever!
Ana Maria Montoya
Screenwriter
If you want someone to challenge you to dive deep and pull the BEST out of yourself, Max is that whip-smart coach, teacher, and mentor.
Toni McGee Causey
Author
The brilliance of taking Max Adams’ classes is you start seeing improvement in your writing almost immediately.
Julie Howe
Author/Screenwriter
I’ve taken all of Max’s classes and quite simply, her focused methods and attention to detail blow every other screenwriting class out of the water.
Jennifer Mulligan
Screenwriter
Max Adams has been a keen mentor, champion and cheerleader. Her online classes have provided me with very specific and important screenwriting tools. My short script, Minerva’s War, was a 2014 Finalist at the Lady Filmmakers Film Festival in Beverly Hills as a direct result of learning and applying these techniques.
Tony Ferrendelli
Screenwriter
Max Adams has helped to completely transform the way I write scripts. Placement of several scripts in multiple competitions is a direct result of the skills I have developed through participation in Max’s classes and workshop.
Al Finocchio
Screenwriter
Max is as smart, tough, and entertaining as she sounds in her book. It’s hard to imagine a better mentor.
Patricia Burroughs
Author/Screenwriter
The input I got from Max Adams lifted my script, ‘Redemption,’ from a SemiFinalist to a Nicholl Fellowships in Screenwriting award winner.
Della Vance Greenawalt
Screenwriter
Max Adams’ classes are the best I have ever taken. In every class I have experienced a “light bulb” moment that raised my scripts to another level.
Gwenda Bond
Author/Screenwriter
Max’s workshop was a transformative experience for me as a young writer.
Nancy Bilyeau
Author/Screenwriter
I carried Max’s advice over to my fiction and have now sold & published five novels.
Joan Philo
Screenwriter
It’s so big what you are to screenwriting and what you give to others and how you collect and champion writers who do more than write, they produce. That’s huge in this business of writing and what sets you above the rest.
Peter Andrews
Screenwriter/Playwright
If you want to take the next step in your writing, Max makes the difference. She’s hands-on in classes that balance essential skills with insights you won’t get anywhere else.
Stacy Baker Masand
Screenwriter
You know that saying, ‘You don’t know what you don’t know?’ That was my experience before taking classes at The Academy of Film Writing. Hands down, my writing transformed more after taking Max’s courses than any other time period or curriculum.
Dan Goforth
Screenwriter
For a screenwriter, Max Adams’ 5150 Workshop is one of the best things you can do to improve yourself and your work. If you’re lucky enough to catch an open spot, TAKE IT!!!
Kristen McNaule
Writer/Director
AFW’s 5150 workshop has given an incredible boost to my writing, thanks to the guidance of Max Adams.
If you want to learn how to make a cinematic lookbook to promote your script and help it get read by the industry by helping them to see’ the movie, sign up for this lab. Not only does the lab cover the elements of a cinematic lookbook, with valuable tips, including where to find the best images, but Max demonstrates how to create one in real time. Invaluable.