LAB: the logline

A Two Hour Lab with Screenwriter Max Adams:

 

LAB SUBJECT: The Logline
LAB DATES: 01.08.22 || 02.05.22
LAB TIME: 8 PM EST
LAB FEE: $59.00 ||
LAB LOCATION: The is an online Zoom lab

Schedule:

FIRST HOUR: 45 Minute Lecture & Presentation from Max Adams & 15 Minute Break
SECOND HOUR: Analysis & Review of Example Loglines & Attendee’s Pre-Submitted Loglines
*Optional Half Hour Q&A with Max Adams to Follow

 

AFTER REGISTRATION —

You will receive your Zoom dits in email the Friday prior to your zoom lab date. Please white list theafw.com email to make sure you receive your confirmation email and lab dits — and please register before the Friday prior to your lab. We do not want to be flinging email back and forth the day of the lab and will not be accepting new registrations in the hour immediately preceding the lab and mid-presentation.

 

IF YOU WOULD LIKE —

Max to include your logline with logline examples we work with in the lab, please pre-submit your logline  to contact@theafw.com with the subject line “October Lab Logline” — you must be registered with the lab to submit & we can’t include all submitted loglines but we will try.

 

WE WILL BE COVERING:
  • The five core building blocks of a logline that must be included to impart concept to industry professionals
  • The two logline concept models: plot driven concepts & situation driven concepts
  • Additional building blocks — and when & why to use them
  • Why metaphor is not your logline’s friend 
  • Why adjectives are not your logline’s friend
  • Language that supports tone & concept
  • Burying the lead — don’t!
  • Bringing genre home
  • Using title for impact
  • Mental real estate & how to use it
  • Location specifics & how to use them
  • Time period specifics & how to use them
  • Big ticket story elements  
  • And more —

 

YOU WILL TAKE AWAY:
  • An understanding of the core elements every industry professional being pitched must get in a logline in order to consider and/or champion a story and concept — and the knowledge needed to put those pieces together for the fast pitch, the long pitch, and the query pitch when reaching out to and pitching industry professionals.
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Did you miss the lab? Do not despair! Send us email to be placed on the waiting list for the next Logline Lab.

Logline Lab Waiting List:

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Ratings and Reviews

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What's your experience? We'd love to know!
Mary Albanese
Posted 1 week ago
Nobody does it better

I have done logline workshops and sessions with other people, but Max's logline lab is the best, full stop. If you want your loglines clean and clear, insightful and informative, taking her logline lab will be time very well-spent.

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Ana Maria Montoya
Posted 1 month ago
YOU NEED THIS WORKSHOP

I needed this workshop--as a working, repped screenwriter. Listen, writing a LOGLINE isn't like writing a pilot or screenplay. It utilizes different skills. (You're a SCREENwriter, not a LOGLINEwriter, I'm assuming.) I love how Max breaks down how to write a juicy logline that entices someone to read your script. Make this investment in your career as a gift to yourself and your dreams!

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Jason Wallach
Posted 1 month ago
practical help in formulating effective loglines

I enrolled as the effective formation of powerful and effective loglines was elusive. In the course of the workshop, I had submitted loglines for 3 different screenplays and received significant clarity and adaptation of effective new loglines. Very helpful.

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Maegan Langer
Posted 1 month ago
Loglines aren't scary anymore!

Loglines intimidated me before I took Max's lab. Boiling a hundred or so pages of story down to a single sentence is harder than it looks. Max taught me how to pick out the most important elements and put them together in a way that's clear, concise, and attention-grabbing. This lab gave me the tools to write compelling loglines for any project. Highly recommended!

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Joan Philo
Posted 1 month ago
Mental Real Estate, Wow!

I learned a ton structuring a solid hitting logline from Max. My loglines will never be the same. I walked away with "mental real estate" giddiness and couldn't wait to change another logline I had with an instantly recognizable place/object/personality. Max sizzles!

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