It’s The Concept, Stupid

“Most aspiring screenwriters simply don’t spend enough time choosing their concept. It’s by far the most common mistake I see in spec scripts. The writer has lost the race right from the gate. Months — sometimes years — are lost trying to elevate a film idea that by its nature probably had no hope of ever becoming a movie.” Terry Rossio


Students turn in their story ideas. Ironically, students with the most mundane ideas tend to be the ones most worried about ideas being stolen. “I have this great idea about a woman going home for Thanksgiving, what if other students steal it?”

Hmm. Okay. Three things —


  • One, other students in a screenwriting 101 class don’t have the connections or chops to steal and sell an idea.
  • Two, the only person who could steal an idea in a screenwriting 101 class is probably me the teacher — I do have the connections and chops to walk a concept into a studio.
  • Three, there is no way I would do that — first because it is unethical, but more importantly? The concept sucks and no one at a studio is going to get excited about it.


Yeah, I know, you’re laughing at the poor bastard who thought a story about Thanksgiving dinner is an exciting and novel concept. But —

Take a hard look at your concept. I’m willing to bet 90% of the concepts out there would make the Jeopardy category “Most Done Screenplay Concepts.” [That’s a safe bet, I read a few hundred scripts a year so have a pretty good idea of what is out there.] Think yours wouldn’t make that list? Consider some of its components. How expected is the setting? How expected is the genre? How expected is the character in the lead role? How expected is the opposition? How many other scripts have the exact same villains — in a damn similar scenario?

[Hint, Trump and Covid scripts are not new or novel. There are so many of them now they are practically genres. Try to come up with something 5,000 people who couldn’t come up with something new or original are typing away at as we speak.]

Also, before you sass me about scripts about characters going home for Thanksgiving getting made and working — take a look at the screenwriters’ names attached to those films. Those names are usually not “beginner” names. And when they are? Not beginners who sold to a studio. Beginners who had to go indy and are probably still working the bookstore job because indies rarely pay rent. Even the A listers usually have a damn hard time convincing suits “Going home for Thanksgiving” is a project to throw millions of dollars at.

If you’re new? If you’re breaking in? If you’re somewhere in the middle just trying to make that next sale and nothing is sticking? Maybe what you’ve got there is a Thanksgiving script.

Studios might be more inclined to take a look at a Thanksgiving script if something about the story concept stood out. Like, location and genre. Maybe it’s not just Thanksgiving dinner. Maybe it’s Thanksgiving dinner on Mars. That is a start. Or maybe there is some mental real estate thrown in there — maybe it’s the president having Thanksgiving dinner on Mars. Or the creator of the biggest social networking site on the planet. Maybe the stakes could be higher. Maybe it’s the president AND the creator of the biggest social networking site on the planet having Thanksgiving dinner on Mars and the fate of Planet Earth hangs in the balance —

I am making that up on the fly and it’s not a story I would recommend you write. But it is a mindset I would recommend you adopt. How do you make the concept bigger? Think genre. Think location. Think mental real estate. [If you are on Facebook or just recognize the name, maybe you get why studio peeps were willing to throw millions of dollars into making a film about a computer nerd facing a lawsuit — that would not have flown if the computer nerd hadn’t created the most recognized social platform on the planet. “Facebook” is the definition of mental real estate.] Think stakes — how could they be raised?

There’s something you can up — always — in a simple story concept. And if you are trying to break in, trying to get read and sold, trying to get attention ahead of the A list writers already in every studio rolodex? You had better be thinking about ways to get “more up” in the concept department.

Screenwriter and author Max Adams

ABOUT THE AUTHOR: Max Adams is an author and award winning screenwriter. She has written for Columbia Pictures, Sony Pictures, Tri-Star Pictures, Hollywood Pictures, Touchstone Pictures, Walt Disney Studios, Universal Pictures – and a couple others to remain unnamed because no one around here wants to get black listed. Max is a former volunteer AFI Alumni reader and WGAw online mentor, has appeared as a speaker at AMPAS, USC, and Film Arts Foundation, is an Adjunct Assistant Professor at University of Utah, is the author of The Screenwriter’s Survival Guide AND The New Screenwriter’s Survival Guide, is the founder of two international online screenwriting workshops, and has the dubious distinction of having been dubbed “Red Hot Adams” by Daily Variety for selling three pitches over a holiday weekend – which made her agents cry. [In a good way.] She answers now to both “Max” and “Red Hot” in crowds and dog parks.

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